Event review

Tech takeover at TPM

TradeLens

We were at TPM in Long Beach, California last week, the go-to event for beneficial cargo owners and shipper organizations to assess the latest ideas and offers in container shipping services for their supply chain.

This year’s event topped all previous registration levels — a good sign for the industry. But what was also very noticeable was the presence of tech: From the panel discussions and case studies to the IT guys wearing t-shirts and jeans, TPM 2019 was buzzing with new shipping technology, ideas and implications.

Platforms were mentioned a lot. So was interoperability. And that’s key for extracting maximum benefit from all the tech on display; all of these new platforms are going to have to be easily linked. Industry standards will be required in order for interoperability to be cost effective and to maintain the speed of information that the industry expects.

If you made it to TPM this year, you know what we are talking about. If you weren’t able to make it, here is the low-down on our interactions.

Blockchain for shipping Mike White (center) discussing how permissioned blockchain has been deployed through the TradeLens platform

Blockchain panel discussion

Mike White, Maersk GTD CEO and joint Head of TradeLens, joined a panel on Monday to discuss blockchain and its progress towards adoption in the industry. Also on the panel were: Rob Bailey, Co-Founder and CEO, of MState; Lionel Louie, Chief Commercial Officer, CargoSmart; and Andrew McLoone, Director, Operations, at BDP International.

The panel quickly came to a consensus that blockchain is an important element to ensure trust in the supply chain but that platforms were where the real benefits will emerge. Platforms have the ability to change business workflows and this is where the tangible benefits to all those in the supply chain ecosystem will be realized.

“In order to build platforms, interoperability will be required. And for this to happen the industry must agree on standards”

—Mike White, CEO TradeLens

End-to-end customer journey

TradeLens was also part of the end to end customer journey that Maersk ran at the conference. Here we got to interact one-on-one with a diverse set of BCO customers. Demos were shown and a lot of questions were raised, especially when we got into the platform business model discussions.

Planning for TPM 2020 is already underway and a lot will happen in a year.

We think next year’s theme could be: Platforms in Practice.

Dive in a little deeper here.
VIEW THE DEMO